Robben Ford - Bringing it Back Home
As you can tell, things have been slow around here. That is mostly because writing for Guitar Edge and Premier Guitar has taken up a lot of my time. A few weeks ago I went to the Crossroads Festival in Chicago and recorded a few videos. The first one below is with one of my all-time guitar heroes, Jimmie Vaughan.
I met with Jimmie before his CD Release Party at Buddy Guy’s new club. Not only was Buddy there, but Jeff Beck also showed up to celebrate his birthday. The next night I met up with Pete Huttlinger to record to lesson videos:
The rest of the summer I will spending getting settled into my new house in addition to cranking out lessons for GE and PG. I will also begin teaching at the Marion Music Academy this fall, so if you are interested in lessons, send me an email and I can get you the info.
As Director of Marketing and Artist Relations for NGW, it is my job to keep tabs on what are in the latest guitar magazines, and what guitarists are receiving the most attention. We advertise in all the major mainstream publications, and several niche magazines. It is interesting to me how the guitar magazines (which aren’t huge publications in the grand scheme of the magazine industry) are effected by the current economic conditions.
In speaking with our students at several campuses, I found out that younger students lean more towards Guitar World and adult students are split between Guitar Player, Premier Guitar and Fretboard Journal (which is an AMAZING new magazine). Acoustic Guitar Magazine seems to be split fairly evenly among the age demographics among the students I talked to.
This year we had 8 page spreads in both Guitar Player and Premier Guitar. As far as I know, no company in recent memory has had such a large presence in a single issue. Both PG and GP have considerably different circulations and even target audiences. I respect Premier Guitar for their focus on a missing aspect in the mainstream guitar media. They focus largely on gear with some educational content. Most of their covers feature some type of gear. Outside of Vintage Guitar Magazine (which has a smaller circulation, I believe) they have the most gear coverage than either Guitar Player or Guitar World.
How does the coverage that these magazines give to products or artists translate into popularity?
I can honestly say that if I wasn’t for my job, I would probably rarely read these magazines unless there was something very specific I was looking for. For products such as guitars and amps, it would be relatively easy to see if an increase in press coverage equals more sales of that particular product. For artists, it’s much more abstract.
Obviously who is on the cover is very important to the magazines. How many times have you seen Jimi Hendrix, Led Zeppelin, or Eddie Van Halen on the cover? Trust me, it isn’t because they have something new to cover (for the most part).
My opinion is that there isn’t a single magazine that is representative of guitarists as a whole. Each magazine has it’s own niche and that is great.
What are your opinions are the current guitar magazines?
At the Premier Guitar website they have a great review of some possible choices for your Guitar Hero axe collection.
At Premier Guitar, we’ve made it a point not to cover Guitar Hero and Rock Band—they aren’t real guitar, after all. But after talking to some friends, reading interviews with famous fans, and admitting to ourselves just how much we all actually enjoy playing the games, we decided it was time to look at the games through PG glasses. That’s right, focusing on the gear.
While the guitar decisions for rhythm games are generally made for you with a bundled controller, inevitably you’ll find yourself in the market for another axe. So whether you’re looking to upgrade from the original bundled controller, replace a broken one, or get into the games without buying a bundle, we have a guide to the most popular options out there. We spent time playing both Guitar Hero and Rock Band on Xbox 360 with all four of the major controllers from Guitar Hero II, III and World Tour, and from Rock Band. Then, we got our hands on one of Peavey’s full-scale models. Which one’s for you? Read on to find out…
Read all about it here.