First, let me tell you what this book isn’t. This book isn’t a collection of case studies of artists who were in the right place at the right time. Nor is this book a way to make your music better. This book gives you the tools and strategies to use the Internet to make you a more successful independent musician.
I love how this book is organized. Each chapter covers a list of tasks that you are to accomplish over the course of a week. Topics such as developing your pitch, understand Web 2.0 tools and getting into blogging are covered. Along with those tasks, Ariel gives you worksheets, quick tips and assignments to make sure you keep on the ball as you are developing. This is an EXTREMELY practical guide (something I wish more books strived to be) and anyone who picks this book up will find something useful immediately.
The best part of the advice Ariel gives is that it applies to more than just musicians. If you are a freelancer of any kind, these exercises and methods will work just as well for you. I found a few ideas that I am going to put to use with this blog.
Essentially, this is one of the best books of it’s kind around. Ariel is great at what she does and this is a handy DIY version of her more expansive CyberPR Campaigns.
Make sure to check out Ariel and everything she does at www.arielpublicity.com.
Disclosure: Ariel is a good friend and she sent me a free copy of this book for review purposes. She is great at what she does and you should take a serious look at this book if you want to spread your gospel.